Web Applications or Website Widgets
Over the past decade or so, the web has been embraced by millions of businesses as an inexpensive channel to communicate and exchange information with prospects and transactions with customers.
In particular, the web provides a way for marketers to get to know the people visiting their sites and start communicating with them. One way of doing this is asking web visitors to subscribe to newsletters, to submit an application form when requesting information on products or provide details to customize their browsing experience when next visiting a particular website.
The web is also an excellent sales channel for a myriad of organizations, large or small: with over 1 billion Internet users today (source: Computer Industry Almanac, 2006), US e-commerce spending accounted for $102.1 billion in 2006 (Source: comScore Networks, 2007).
All this data must be somehow captured, stored, processed and transmitted to be used immediately or at a later date. Web applications, in the form of submit fields, enquiry and login forms, shopping carts, and content management systems, are those website widgets that allow this to happen.
They are, therefore, fundamental to businesses for leveraging their online presence thus creating long-lasting and profitable relationships with prospects and customers.
No wonder web applications have become such a ubiquitous phenomenon. However, due to their highly technical and complex nature, web applications are a widely unknown and a grossly misunderstood fixture in our everyday cyber-life.